Bic Contact X Mameshiba Collab CM

This series explores the unexpected consequences of a technological upgrade within a familiar, everyday setting. Lentil, a character known for his reliance on glasses, undergoes a transformation when he adopts contact lenses developed in collaboration with Bic Camera’s new eyewear brand. The result is a noticeable shift in his appearance, specifically his eyes, evoking a distinctly feminine aesthetic.

The narrative gently examines identity and self-perception as Lentil navigates the reactions of those around him to this change. It delves into themes of personal expression and challenging established norms, all while maintaining a lighthearted tone grounded in relatable situations. The series presents a quiet observation of social dynamics, exploring how small alterations can spark larger reflections on individuality and acceptance within a modern world.