Lux Straight & Beauty Massugu Ikiru

The narrative unfolds in a vibrant cityscape reminiscent of European urban design, where the digital and physical realms subtly intertwine. Virtual idol Hatsune Miku encounters a striking advertisement featuring Scarlett Johansson, promoting LUX hair care. This seemingly simple moment acts as a catalyst, transforming Miku’s performance into a captivating spectacle. The series explores themes of identity and performance in an increasingly mediated world. Witnessing Miku's amplified presence through this commercial, audiences are drawn into a visually rich experience that examines the evolving relationship between artistry, celebrity, and consumer culture. The atmosphere is bright and polished, highlighting the artificiality inherent in modern media while hinting at deeper questions surrounding self-representation.