Mahou Shoujo Liese Prettia

The series unfolds in a contemporary Japanese setting, centered around Rize, a middle school student whose life intertwines with the world of Liese Prettia, a popular hair color brand. Rize possesses a mysterious cloud-like companion that manifests from her hair, resembling the company's logo. This entity grants her the ability to transform and combat supernatural threats embodied by dark entities.

The narrative blends fantastical action with elements of consumer culture, as the transformation sequences are interwoven with direct addresses to the viewer encouraging them to try Liese Prettia products. The series explores themes of self-expression and identity through the lens of everyday life, suggesting a connection between personal transformation and external appearance. It presents a unique take on the magical girl genre, subtly integrating marketing into its fantastical premise.