Oniwa no Soto

This work presents a fragmented glimpse into a specific cultural event: promotional films created for the 2014 Shibukaru Festival, hosted by Parco department store. The advertisements offer a series of vignettes, seemingly capturing moments from the festival's preparations and activities. The presentation is characterized by a deliberate lack of narrative cohesion; scenes appear as discrete observations rather than parts of a larger story. Focus lies on atmosphere – the visual textures of the event, the interactions between individuals within the bustling environment, and the subtle sense of community fostered through shared experience. The films invite viewers to piece together their own interpretations of the festival's spirit and the lives intertwined within it, prioritizing observational detail over explicit plot.