Pocari Sweat x Fuji Rock Festival ’17

Set against the vibrant backdrop of the Fuji Rock Festival, this short animated piece follows a group of individuals navigating the energetic chaos of a large-scale music event. The animation explores themes of connection and shared experience amidst a sea of people. Rather than focusing on individual narratives, it prioritizes capturing the atmosphere – the sights, sounds, and feelings of being part of a collective celebration.

The visual style emphasizes dynamic movement and stylized character designs, reflecting the festival's eclectic and lively spirit. The characters seem to find solace and camaraderie through their shared participation in the festival’s activities, highlighting the unexpected bonds that can form in moments of communal excitement. It presents a slice-of-life portrayal of temporary communities built around shared interests and experiences.