Sanko Seika: Breakthrough

This short animation series offers a glimpse into the peculiar world of Sanko Seika, a Japanese confectionery company, through imaginative commercial productions. Each installment presents unique narratives revolving around the company’s products, blending whimsical storytelling with distinctive visual styles crafted by IMAGICA Lab. and directed by Yousuke Kubo. The series explores themes of nostalgia, consumerism, and the subtle magic found within everyday objects. Featuring a cast of memorable characters and surreal settings, these commercials are less about direct product promotion and more about crafting evocative, dreamlike vignettes. Viewers are invited to experience a carefully constructed atmosphere that lingers long after the credits roll, prompting reflection on perception and memory.