Sawai Seiyaki Kabushikigaisha CMs

This collection of commercials from Sawai Pharmaceutical offers a glimpse into the company’s approach to public engagement. Beyond straightforward pharmaceutical information, the series explores creative methods for connecting with audiences. One installment presents an educational segment detailing the company's commitment to transparent information dissemination. Another takes a uniquely gentle approach to children's healthcare, utilizing music and animation to ease the process of medication. Developed in collaboration with child psychology experts and acoustic specialists, this musical piece aims to normalize and positively frame medicine-taking for young patients and their caregivers. The series highlights an interest in bridging the gap between pharmaceutical information and emotional well-being.