Tokyo 2020 Olympics CMs

This collection of animated promotional videos offers a glimpse into the creative process behind Tokyo 2020's official fanfare. Instead of straightforward narratives, these short films explore diverse artistic approaches – blending traditional hand-drawn animation with innovative techniques like stop motion and hybrid live-action integration. The videos subtly weave themes of dedication, community, and the global spirit inherent in athletic competition. Each piece captures a distinct visual identity reflecting different aspects of the Games' anticipation and the energy surrounding the host city. The result is a fascinating showcase of animation styles, presented as evocative vignettes rather than direct storytelling, providing insight into the artistic vision driving the Olympic movement’s promotional materials.