Yi Guan Xing Shen

一罐醒神 / Nescafé Hong Kong TVCM
Yi Guan Xing Shen
Genres: Slice of Life
Studios: FILMONY
Producers: P.I.C.S.
Rating: 6.33 / 10
Popularity: #15817
Users Listed: 729
Users Scored: 347
NSFW: No
Last Updated: 12/26/2023
Aired: June 5, 2020 (Spring)
Type: cm
Source: original
Age Rating: G
Episodes: 1

Synopsis:

The series unfolds within a stylized, everyday world subtly permeated by an uncanny atmosphere. It centers around individuals grappling with moments of quiet contemplation and the often-overlooked beauty in routine. The narrative follows a cast of characters whose lives intersect through small, seemingly insignificant interactions – a shared glance, a fleeting conversation, a moment of pause. Visually, the work emphasizes detailed environments and carefully composed shots, fostering a sense of melancholic familiarity. Rather than grand conflicts or sweeping narratives, it explores the emotional weight found in ordinary experiences, examining how simple pleasures can provide solace and connection amidst the complexities of modern life. The experience is meditative, inviting viewers to observe and reflect on their own perceptions of the world around them.

Staff:

  • Takase, Yuusuke (Director)
  • Arai, Youjirou (Animation Director)
  • Kiyozuka, Shinya (Music)
  • Nanaue (Character Design)
  • Shimizu, Rio (Director of Photography)
  • Watanabe, Tasuku (Art Director)

Reviews:

  • User NextUniverse (Score: 7/10):
    Ah yes, when the advertisement makes a better anime than most that are airing/have aired recently. I don't know why but original adverts have this powerful way to convey whatever the hell they are selling from effortlessly. Just a short spectacular selling device. Nescafé Hong Kong TV CM is no different. It isn't special but it still does a good job of selling what it does. I am not going to deconstruct this as if it were a general TV anime since there is a clear objective to the commercial. What I will say though is that if you have time to watch this, I would doso anyway. Again, it isn't special, but the eye candy and the anticipation of sweetness, if you are like me who loves to watch a good commercial, this isn't one to skip over. It is in Japanese and whatever language the people of Hong Kong use. So take your pick, I did both, and both sounded nice, they are both the same animation too.nnHaving never tried a can of Nescafé instant coffee, I will probably go for one if I had to choose in the future. The advert worked, but I also need the energy to survive nights of anime binges lol. What can I say, anything works if it is adverted in anime.

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